HDMA HONORS TOP PHARMACEUTICAL AND CONSUMER PRODUCT MANUFACTURERS AT ANNUAL BUSINESS & LEADERSHIP CONFERENCE

ARLINGTON, Va., June 7, 2011 – The Healthcare Distribution Management Association (HDMA) honored eight leading pharmaceutical and consumer product manufacturers through the presentation of its annual Distribution Management Awards for Notable Achievements in Healthcare (DIANA). The winners were announced last night at the Association’s 2011 Business & Leadership Conference in Phoenix, Arizona.

For more than 50 years, HDMA has awarded the DIANA to manufacturers for developing innovative new product introductions and promotions for the healthcare distribution industry. The awards also recognize companies that continually foster strong trading partner relationships with the Association’s primary distributor members by creating exceptional business practices that advance trade relations and benefit the entire healthcare supply chain.

Award winners were selected by HDMA Distributor members. For the Best Overall Manufacturer awards, winners were chosen on criteria ranging from developing collaborative trading partner relationships to creating marketing programs that benefit the supply chain and commitment to excellence. Among other criteria, the Best New Product Introduction or Promotion winners were judged on their ability to create innovative marketing programs, their level of market performance, promotional support and operational excellence.;

“The 2011 DIANA honorees set the standard for excellence in the healthcare supply chain, introducing innovative new products to the marketplace and forging lasting partnerships with their peers in the healthcare distribution industry,” said HDMA President and CEO John M. Gray. “These winning companies lead the way with their continuing commitment to creativity and collaboration, and we congratulate them on their achievements.”

2011 DIANA Winners:

Best New Pharmaceutical Product Introduction or Product Promotion Awards

Branded Pharmaceutical Products: Boehringer Ingelheim Pharmaceuticals, Inc., for Pradaxa^®

Generic Pharmaceutical Products: Sandoz, for Enoxaparin

Best Overall Manufacturer Awards

Consumer Product Manufacturer with Sales to Healthcare Distributors of Less Than $10 Million:
Winner: Omron Healthcare, Inc.
First Merit Finalist: Broadway Industries

Consumer Product Manufacturer with Sales to Healthcare Distributors of More Than $10 Million:
Winner: Roche Diagnostics Corporation
First Merit Finalists: Amneal Pharmaceuticals LLC and Reckitt Benckiser Group
Second Merit Finalist: Novartis Consumer Health, Inc.

Generic Product Manufacturer with Sales to Healthcare Distributors of Less Than $100 Million:
Winner: Lupin Pharmaceuticals, Inc.
First Merit Finalist: Lannett Company, Inc.
Second Merit Finalist: Paddock Laboratories, Inc.

Generic Product Manufacturer with Sales to Healthcare Distributors of More Than $100 Million:
Winner: Watson Pharmaceuticals, Inc.
First Merit Finalist: Dr. Reddy’s Laboratories, Inc.
Second Merit Finalist: Amneal Pharmaceuticals LLC

Branded Pharmaceutical Product Manufacturer with Sales to Healthcare Distributors of Less Than $300 Million:
Winner: Upsher-Smith Laboratories, Inc.
First Merit Finalist: Amylin Pharmaceuticals, Inc.
Second Merit Finalist: Kerr Prescription Packaging, a Subsidiary of Berry Plastics Corp.

Branded Pharmaceutical Product Manufacturer with Sales to Healthcare Distributors of More Than $300 Million:
Winner: Takeda Pharmaceuticals North America, Inc.
First Merit Finalist: Bayer HealthCare Pharmaceuticals Inc.
Second Merit Finalist: Forest Pharmaceuticals, Inc.

About HDMA
HDMA is the national association representing primary healthcare distributors, the vital link in the healthcare system. Each business day, HDMA member companies ensure that more than nine million prescription medicines and healthcare products are delivered safely and efficiently to 164,000 pharmacies, hospitals, nursing homes, clinics and others nationwide. HDMA and its members work daily to provide value and contain costs, saving the nation’s healthcare system an estimated $32 billion per year.